What is NEW MEDIA?

According to Wikipedia.org; New media is a convergence of previously separate media- such as photos, text, audio and video. ‘The idea of ‘new media’ captures both the development of unique forms of digital media, and the remaking of more traditional media forms to adopt and adapt to the new media technologies.’

Introduction

Until the 1980s media relied primarily upon print and analog broadcast models, such as those of television and radio. The last twenty-five years have seen the rapid transformation into media which are predicated upon the use of digital computers, such as the Internet and computer games. However, these examples are only a small representation of new media. The use of digital computers has transformed the remaining ‘old’ media, as suggested by the advent of digital television and online publications. Even traditional media forms such as the printing press have been transformed through the application of technologies such as image manipulation software like Adobe Photoshop and desktop publishing tools…more

Traditional Media Effectiveness

Conventional marketing methods; ad campaign, media mix, sales messages, sales aids and brochures … all these are the various methods to get information across to the potential customers trhough traditional media, TV advertisements, magazines, broadcast and print ads but how what’s next after all these information gathering?

They need confirmation and verification.

Confirmation from independent sources that the claims are valid. Verification that the product will do the job it promises to do in their particular situation. And where else can they get all these to move them to the buying stage? Through someone that they trust with Word of Mouth to assure them that it is the right choice.

Statistics

- Nearly half of those online in Asia Pacific region have a blog
- 74% find blogs by friends and family to be most interesting
- Young people and women dominate
- 50% believe blog content to be as trustworthy as traditional media
- 41% spend more than three hours a week blogging