First-time buyers and experienced collectors are invited to purchase original contemporary art by up-coming and celebrated artists. Allow yourself to be wooed by an impressive line-up of Filipino artists and art groups showcasing one-of-a-kind pieces in this exciting event by The Museum Foundation of the Philippines.

LOCATION:

Velasquez Park, Valero St.,
Salcedo Village, Makati City

FAIR HOURS:

June 28, 2008
Art in the Park: 8am – 2pm
Art after Dark: 5pm – 10pm

According to Wikipedia.org; New media is a convergence of previously separate media- such as photos, text, audio and video. ‘The idea of ‘new media’ captures both the development of unique forms of digital media, and the remaking of more traditional media forms to adopt and adapt to the new media technologies.’

Introduction

Until the 1980s media relied primarily upon print and analog broadcast models, such as those of television and radio. The last twenty-five years have seen the rapid transformation into media which are predicated upon the use of digital computers, such as the Internet and computer games. However, these examples are only a small representation of new media. The use of digital computers has transformed the remaining ‘old’ media, as suggested by the advent of digital television and online publications. Even traditional media forms such as the printing press have been transformed through the application of technologies such as image manipulation software like Adobe Photoshop and desktop publishing tools…more

Traditional Media Effectiveness

Conventional marketing methods; ad campaign, media mix, sales messages, sales aids and brochures … all these are the various methods to get information across to the potential customers trhough traditional media, TV advertisements, magazines, broadcast and print ads but how what’s next after all these information gathering?

They need confirmation and verification.

Confirmation from independent sources that the claims are valid. Verification that the product will do the job it promises to do in their particular situation. And where else can they get all these to move them to the buying stage? Through someone that they trust with Word of Mouth to assure them that it is the right choice.

Statistics

- Nearly half of those online in Asia Pacific region have a blog
- 74% find blogs by friends and family to be most interesting
- Young people and women dominate
- 50% believe blog content to be as trustworthy as traditional media
- 41% spend more than three hours a week blogging

The internet community back in September 2005 coined the shift from static pages to vibrant, dynamic, integrated media pages published not by professionals, but by amateurs, Web 2.0.  This was the initial list of what constituted 1.0 and 2.0.

Since then, lots of additional changes and technologies have occurred.  The web has morphed as users changed the way it is used.  This new world has made the world of advertising on the internet extremely confusing as:

(1) Less and less people are clicking or even noticing those ads;
(2) Many have disabled ad blocks altogether on their browsers;
(3) Click fraud is still a problem; and
(4) Conversion to sales has been dismally low (probably due to click fraud).

To read more: go to TLE (Singapore Entrepreneur) which discusses in detail the changes in today’s World Wide Web.

BLOG2u hopes to help both advertisers and bloggers/publishers get the message across to the right people who are looking for it in the most effective way possible. Do get in touch with us for any questions you may have regarding our packages: sales@blog2u.com.ph